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We want to be more to you than just changing diapers and saying goodbye. Contact us!
support@lillydoo.comSkin loving
since day one
Our first users are now all grown up.
How our story began...
2014
Our founders Gerald and Sven set out to revolutionize the baby care market, leaving their jobs at Procter & Gamble.
2015
It all started, this time not in a garage, but where Sven's diaper-changing table still stands today.
2016
After 12 months of searching for the perfect material to make our diapers, we were finally happy and began production.
2017
We launched in Germany, Austria, Switzerland, France and the Netherlands, as well as Italy and Spain.
2022
We kept on growing and proudly shipped over 500 million diapers to families across Europe.
2024
In April, we launched in the US to delight even more families across the globe.
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Where our LILLYDOOs are born...
Germany, Frankfurt
...defined and designed.
Consciously different.
Like you, we only want the best for your little one. That's why we put our all into developing awesome products that work well, without all the unnecessary extras. Because sometimes less is simply more.
Consciously different.
Like you, we only want the best for your little one. That's why we put our all into developing awesome products that work well, without all the unnecessary extras. Because sometimes less is simply more.
We're the baby care brand you can trust.
OEKO-TEX® STANDARD 100
Tested for harmful substances – gentle on your little one's delicate skin.
DERMATEST
We stand up for sensitive skin: All our products are rated "very good" by dermatologists.
PETA
We love all animals (not just our office dogs!). We don't use ingredients of animal origin or test on animals.
Dermatologist tested
No intolerance for sensitive skin and rated “VERY GOOD” by specialists.
Vegan
Our products do not contain any animal ingredients.
National Eczema Association
Our baby wipes are hypoallergenic and perfect for babies with eczema or naturally sensitive skin.
Gentle to babies' skin and the planet
We're reducing our eco footprint, so we can leave a greener planet for the next generation. We're not perfect yet but we're getting there one step at a time.
Packaging of diapers
We use 60% PCR material for the bags that protect our diapers. And we're aiming to reach 100%.Shipping cartons
The boxes our products are shipped in are made from 100% recycled material, creating a full circular economy.100% plastic free wipes
We've never produced a wipe that wasn't made of 100% plastic free, plant-based material.
Shipping cartons
The boxes our products are shipped in are made from 100% recycled material, creating a full circular economy.100% plastic free wipes
We've never produced a wipe that wasn't made of 100% plastic free, plant-based material.Packaging of diapers
We use 60% PCR material for the bags that protect our diapers. And we're aiming to reach 100%.Shipping cartons
The boxes our products are shipped in are made from 100% recycled material, creating a full circular economy.100% plastic free wipes
We've never produced a wipe that wasn't made of 100% plastic free, plant-based material.